Media

Pitchfork Media Becomes Part of Condé Nast Stable

Pitchfork, well known for its independent music website, also boasts a thriving live events business that includes the Pitchfork Festival, held this summer in Chicago.David Kasnic for The New York Times
By RAVI SOMAIYA
October 13, 2015

Condé Nast, the publisher that owns magazines like Vogue and Vanity Fair, said on Tuesday that it had acquired Pitchfork Media, the company behind the independent music website and quarterly magazine, for an undisclosed sum.

Pitchfork, founded in 1995, has long been one of music’s independent voices, known for unearthing up-and-coming artists, and for its in-depth reviews. The acquisition will take immediate effect.

It gives Condé Nast a stand-alone music publication with a strong editorial voice, said Fred Santarpia, the company’s chief digital officer, who led the acquisition. It brings “a very passionate audience of millennial males into our roster,” he said.

Pitchfork, he said, is profitable, and it boasts a thriving live events business, with events in Chicago and Paris, and robust video offerings — both vital and growing parts of the publishing business. He declined to say how much Condé Nast paid. The quarterly print magazine, The Pitchfork Review, will continue, Mr. Santarpia said.

“Pitchfork is incredibly fortunate to have found in Condé Nast a team of people who share our commitment to editorial excellence,” Ryan Schreiber, Pitchfork’s founder and chief executive, said in a statement. “Their belief in what we do, combined with their additional expertise and resources, will allow us to extend our coverage of the artists and stories that shape the music landscape on every platform.”

In an email to its staff, Condé Nast’s chief executive, Bob Sauerberg, said the deal “reinforces our commitment to building Condé Nast’s premium digital network, focusing on distinctive editorial voices and engaging high-value millennial audiences.”

You've reached your limit of 10 free articles a month

To continue reading, subscribe for unlimited access.



Subscribe Now
close

You have 9 free articles left this month

Enjoy journalism worthy of 117 Pulitzers. More than any other news organization.

close

You have 5 free articles left this month

Go limitless. Experience the convenience of anytime, anywhere access with a Times subscription.

close

You have 1 free article left this month

Go Deep. Discover over 250 thought-provoking articles, videos, blogs and more each day.

close

This is your last free article this month

The world doesn't wait when you do.